Show up when your neighbours search
Your Google Business Profile is how local customers find you. If it's empty, outdated, or missing, they're finding someone else.
Someone in your area searches for exactly what you do. Google shows a map with three businesses. You're not one of them. Or maybe you are, but your listing has the wrong hours, no photos, and a description you didn't write.
Your Google Business Profile is often the first thing people see. Before your website, before your social media. And most small businesses either haven't claimed theirs or set it up once and forgot about it.
The businesses that show up in that map pack aren't always the best. They're the ones with complete, active, optimized profiles.
What you get
A complete, optimized profile
Every field filled in, every category set correctly, description written to match what your customers actually search for.
Photos that represent your business
Not stock images. Real photos of your work, your location, your team. Google rewards profiles that have them.
Reviews that build trust
A system for getting more reviews from happy customers, and a plan for responding to every one of them.
Regular updates
Posts, offers, and updates that keep your profile active. Google favours profiles that show signs of life.
How it works
01
An audit of what's there now
If you have a profile, it gets reviewed top to bottom. If you don't, one gets created and verified.
02
Optimization and cleanup
Categories, description, photos, hours, service areas. Everything set up properly and consistently.
03
Ongoing management
Regular posts, review monitoring, and updates. Your profile stays active and competitive, not stale.
The map pack matters
Complete, active profiles outperform incomplete ones. Every time.
Good fit if...
- You serve customers in a specific area
- You search for your business and don't show up
- You claimed your profile years ago and haven't touched it
- People search "near me" for what you do
GBP is a key part of local SEO
Common questions
What happened to Google My Business?
Same thing, new name. Google renamed it to Google Business Profile. Everything works the same way, the branding just changed.
Do I need a physical location?
Not necessarily. Service-area businesses (plumbers, cleaners, consultants who travel to clients) can have a profile without showing an address. You just define your service area instead.
How long before I show up in the map pack?
There's no guaranteed timeline. Some businesses see improvements in weeks, others take longer. It depends on your competition and your area. What's consistent is that complete, active profiles outperform incomplete ones.
Can I manage it myself?
Absolutely. Part of the setup includes a walkthrough so you know how everything works. Ongoing management is there if you want it, not required.
What if I have bad reviews?
They don't get deleted, but they can be responded to professionally. A few negative reviews with thoughtful responses actually build more trust than a perfect 5.0 with no responses at all.