Practical tips for growing online.

No jargon, no fluff. Just useful information about websites, Google, social media, and getting more customers through the door.

Websites·October 2026

What Questions Should My Website's FAQ Answer?

The ones people are already asking. Here's where I find them (Search Console, the Google search bar, AnswerThePublic), how to keep answers short and useful, and what's changed with Google and AI.

Local Marketing·October 2026

What Photos Should I Put on My Google Business Profile?

Many profiles have no photos, or just one to three. Here's a 20-minute list to shoot with your own phone, what to skip, and what Google itself recommends.

Small Business·October 2026

Do I Need a CRM, or Is a Spreadsheet Fine?

If it's just you, a spreadsheet with AI on top can work really well. Once more than one person handles your leads, it's time for a CRM. Here's how I'd decide.

Websites·October 2026

What Should Go on My Homepage?

Less than you'd think. One clear sentence about what you do, who for and where, one next step, and a few supporting pieces. Plus what to leave off, like “Welcome to our website.”

Local Marketing·October 2026

How Do I Reply to a Bad Google Review?

Wait until you've cooled off, reply briefly and politely, and take it offline. A four-part reply you can adapt, what to leave out, and when to report a review instead.

Websites·October 2026

Who Should Own My Domain Name?

How I helped a new customer buy back their expired .ca domain at auction, the two ways I set domains up for clients, and a five-minute check you can do on your own.

Small Business·October 2026

How Fast Should I Reply to a New Enquiry?

Why the first business to reply often gets the job, what fast looks like for a small business, and simple ways to make it easier.

AI & Search·October 2026

What Happens When Someone Asks ChatGPT for a Business Like Mine?

How to check what ChatGPT and Google's AI answers say about your business, where they get their information, and what you can fix.

Local Marketing·September 2026

What Should I Post on My Google Business Profile Each Week?

A simple 15-minute weekly routine for your Google Business Profile, with a four-week list of post ideas so you never face a blank box.

Local Marketing·September 2026

How Do I Ask Customers for Google Reviews Without It Feeling Awkward?

Most happy customers will leave a review if you ask at the right moment and make it easy. Here’s how to ask naturally, with wording you can copy.

AI & Search·September 2026

Everyone's Selling You a New Acronym for AI Search

AEO, GEO, LLMO, AIO. What each one means, which ones are the same thing, and what actually matters for a small business website.

Small Business·July 2026

Signs Your Website May Be Costing You Business

Most sites don't lose customers by missing one clever feature. They lose them through small things that quietly cost trust. Here's a quick checklist and how to fix them.

Small Business·March 2026

AI Writes More Documentation. Humans Read Less.

AI tools are producing more documentation than ever. At the same time, people read documentation less. But documentation is becoming more important than ever.

Local Marketing·March 2026

Google Business Profile Basics Every Small Business Should Know

Your Google Business Profile is free, powerful, and probably half-finished. Here is what actually matters.

Small Business·February 2026

Your Website Looks Fine. It's Just Not Bringing In Customers.

A good-looking website and an effective website are two different things. Here are the most common reasons a site looks decent but doesn't generate business.

Local Marketing·February 2026

Local SEO for Small Business. What It Is and Where to Start.

You do not need a big budget to show up when nearby customers search for what you offer.

Social Media·February 2026

Which Social Media Platforms Actually Matter for Small Business?

You do not need to be everywhere. You need to be where it counts.

SEO·January 2026

Google Link Best Practices

Links are still one of the most important ranking factors. Here is what Google recommends and what actually works.

Websites·December 2025

Why Your Website Needs to Be Mobile-Friendly

More than half of web traffic comes from phones. If your site does not work well on mobile, you are losing customers.

Websites·November 2025

Canadian Website Hosting. Does It Matter Where Your Site Lives?

Server location, data privacy, and speed. What Canadian businesses should know about where their website is hosted.

Small Business·November 2025

Why a Professional .ca Email Matters for Canadian Businesses

Still using a Gmail or Hotmail address for your business? Here is why a branded .ca email builds more trust.

Websites·October 2025

Keeping Your Website Up to Date. What Actually Needs Attention.

An outdated website sends the wrong message. Here is what to maintain and how often.

Websites·Updated September 2026

Should You Just Build Your Website With AI?

AI builders are genuinely good now. Here is honestly when one is enough, and the specific point where it stops working.

Local·September 2025

Small Business in the Bay of Quinte Area

What makes the Belleville and Quinte region unique for small businesses and how to make the most of it online.

Small Business·September 2025

Canada Digital Adoption Program. What Small Businesses Need to Know.

The federal government offered grants to help small businesses go digital. Here is what happened and what is available now.